Social media, which includes Facebook, Twitter, YouTube, Snapchat and many others, provides an advertising outlet for your business that you need to harness. With reports showing that the amounts spent on digital advertising in 2016 overcame that of television for the first time in history, it’s obvious that other businesses are taking advantage of this method of…

According to MAGNA, an industry leader in providing forecasts and insights into advertising trends in the US and other countries, the right marketing strategy in 2017 will help your business grow. Their latest industry forecast shows an expected 3.4% growth in digital media advertising for 2017. With the right strategy, this means your brand will…

No matter how large or small your organisation, you need to make sure your website ranks in the major search engines if you want to see results and growth. Search engine optimisation, or SEO, can help you do that, but you have to know what options you need to consider when choosing the right packages.…

Any new business is concerned with keeping costs low, and for some aspects, that can be beneficial. One area that organisations consider skimping on is search engine optimisation, and that can be devastating to your business. A PRIMER ON CUTTING CORNERS While there may be areas in your business that are conducive to going with…

Search engine optimisation (SEO) is a marketing tactic that helps ensure the visibility of your website. Understanding SEO basics will make sure your website is optimised so that it shows up higher in search engine results and drives more traffic to your business.     Search Engine Terms Matter   Most Internet users and potential…