WHY DIGITAL MEDIA IS SO IMPORTANT FOR YOUR BUSINESS
Everywhere you go, people are using smartphones, tablets and other mobile devices for entertainment and finding businesses. The following are just a few of the key findings that make a strong digital media strategy such a valuable part of your marketing strategy:
MAGNA predicts that media marketing will expand beyond television for the first time in history in 2017, and that advertising sales through digital media will overtake the market share over TV.
The International Trade Administration showed that during the last quarter of 2015, Millennials spent almost 58 hours per month visiting the web or using apps on a smartphone, along with over 42 hours using a PC to access the Inter net.
As of 2016, 48% of consumers using a mobile device for research started with a major search engine.
According to Google, 61% of mobile users won’t return to a website if they have trouble accessing or downloading it on their smartphone or tablet. Together, these key findings make it more important than ever for your business to be on the right marketing path to experience brand awareness and growth in the coming year.
WHAT YOUR MARKETING STRATEGY NEEDS FOR SUCCESS
Today, simply having a marketing strategy isn’t enough–it needs to promote your business, attract customers and work on the devices that most people are using. In addition, you have to be ready to make the changes necessary to take advantage of newly emerging opportunities. To achieve all of this, you need a plan that takes all aspects of your marketing and focuses on each one individually to create a complete strategy.
FOR BUSINESSES THAT WANT TO EXPERIENCE GROWTH, THAT INCLUDES:
Your business needs to be recognisable and memorable, through its practices and logos.
Your website needs to be on the first page of Google search results. This requires a keen understanding of Search Engine Optimisation, and applying it to every page of your website.
Businesses need to know their market before they can create content to compete in it. With the right marketing analysis, you can make sure each step of your marketing strategy is designed to promote sales and success.
Google advertising is an important part of growing brand awareness. With the right Google AdWords, you can make sure people are seeing your advertising when they need it most.
As a business, your website needs to be responsive and easy to navigate no matter what type of device your visitors are using. From desktop access to responsive pages for mobile devices, the right website development is a key component of any marketing strategy.
Social media continues to grow, and that means your company needs to be present and relevant on Facebook, Twitter and other platforms. From keeping up with trends, interacting with clients and potential customers and simply being recognisable on the platforms, social media can set your brand apart from others.
If you need a marketing strategy that will help your business take advantage of the digital media growth in the coming year contact us. We have the experience, knowledge and the desire to see your company grow. Using innovative products, transparency in every aspect and a focus on customer service, we’ll help your brand become what you want it to be in the coming year.