It was established through thorough market research that All Sea Charters where losing considerable market share to their competitors through a lack of a solid digital foundation and poor online visibility. A long-term strategy was established to increase online visibility, create a new digital foundation and then drive targeted customers to that digital space.
We developed a brand new responsive website for All Sea Charters and established significant conversion points. Once the solid digital foundation was set, it was time to increase their visibility through an aggressive Search Engine Optimisation campaign that would lift their organic ranking and increase their website visits. Finally, we optimised a pay per click campaign to increase visits and dominate the market.
We ranked ten out of ten targeted keywords on the first page of major search engines and increased website traffic dramatically. The targeted audience where going to a beautiful website with targeted touch points to drive conversion and we increased their Click Through Rate on their AdWords by over 10% which means they were spending a lot less money per acquisition.